Ajitane – Packaging Design

Ajitane is a candy created to demonstrate the beauty fluidity can have in package design. The candy is meant to be a gelatin based snack, and the candy represents the unique layering of flavors and freeflowing change in taste that the candy gives off.

The richly shaded gradients that circulate through the sides of the box represent the seamlessness changes in flavors the candy would have. The main flavor of the candy is written vividly in the center of the box, surrounded by the two circles representing how the secondary and main flavors are layered over each other. The candy itself is hidden underneath a clear plastic film, paying homage to the translucent sheen that the candy physically gives off.

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